Company Naming

One of the most important decisions, so choose wisely

Hiring a professional naming company to find the perfect name for your company is one of the most important decisions you will make.

Company Naming

Choosing the right name for your company is one of the most important decisions you’ll make. The name you choose will be a key part of your brand identity, so it’s important to take the time to select a name that is both meaningful and memorable. Hiring a professional naming company can be a great way to ensure that your company name is both distinctive and appropriate for your business.

Choosing a business name

There are a few things to keep in mind when choosing a company name:

  • Make sure the name is easy to pronounce and spell. You want potential customers to be able to find your business easily online and in the real world.
  • Avoid using trends or fads in your name. You want your company to have a timeless name that won’t date itself in a few years.
  • Keep it simple. A complex or convoluted name will be difficult for people to remember and may turn them off from doing business with you.
  • Make sure the name is relevant to your business. You want people to be able to understand what your company does just by hearing the name.

If you’re having trouble coming up with the perfect name for your business, consider enlisting the help of a professional naming company. Silva Heeren can help you create a distinctive and appropriate name for your business that will help you build a strong brand identity.

What’s in a company name?

Your company name is one of the first things potential customers will see, so it’s important to make sure it’s memorable and relevant. A great company name can help you build a strong brand identity and set you apart from your competitors.

At Silva Heeren, we can help you create a name that is both distinctive and appropriate for your business. We have over 25 years of experience in branding and design, and we can help you create a name that will make a lasting impression.

Whether you’re starting a new business or rebranding an existing one, we can help you choose the perfect name for your company.

You only get one chance to make a first impression, so make sure it’s a good one with a great company name from Silva Heeren.

If you’re looking for a professional naming company that can help you create a distinctive and appropriate name for your business, Silva Heeren is the perfect choice. With over 25 years of experience in branding and design, we can help you create a name that will make a lasting impression. Contact us today to learn more about our services or to get started on choosing the perfect name for your business.

Work samples

Company Naming Portfolio

How to name your business

Your business name is one of the most important aspects of your brand identity. It’s how customers will remember you, and it’s often the first impression potential customers will have of your company. So it’s important to choose a good name for your business – one that accurately represents your brand and what you do.

Here are a few things we keep in mind when choosing a name for your business:

1. Keep it Simple. A good business name should be easy to remember and easy to spell. Avoid using jargon or made-up words that might be difficult for people to understand.

2. Consider Your Target Market. Who are you trying to reach with your brand? What kind of name would appeal to them? If you’re targeting a more youthful audience, you might want to consider a name that’s a little edgier. If you’re trying to attract a more mature crowd, on the other hand, you might want to choose a name that’s more traditional.

3. Make it Memorable. Your business name should be something that people will remember. It should be short, catchy, and easy to pronounce.

4. Avoid Using Your Own Name. While it might be tempting to use your own name for your business, it’s often best to avoid this. Why? Because if you ever decide to sell the business, the new owner will likely want to change the name. And if you ever decide to expand into new markets or product lines, a different name might be more appropriate.

5. Check for Trademark Issues. Before settling on a name, it’s important to make sure that it’s not already trademarked by another company. You can do a search of the US Patent and Trademark Office’s database to see if there are any outstanding trademark issues.

Make a list of business names

Once you’ve considered all of the above factors, it’s time to start brainstorming potential names for your business. To get started, make a list of words or phrases that describe your business, your products or services, or your target market. Then, start playing around with different combinations of these words until you come up with something that you like.

You might also want to consider using a word in a different language, or a made-up word altogether. Just make sure that it’s something that people will be able to understand and pronounce.

Once you’ve come up with a few potential names, it’s time to start testing them out. See if they pass the following tests:

  • Is the name easy to remember?
  • Is it easy to spell?
  • Does it accurately represent your brand?
  • Is it appealing to your target market?
  • Is it short and catchy?
  • Is it unique and different from your competitors’ names?
  • Is it available as a domain name and/or social media handle?
  • Is it available to trademark?

If the answer to all of these questions is “yes,” then you’ve likely found a winner!

Check if the domain name is available

The next step is to check whether the domain name is available. You’ll want to choose a .com domain name if possible, as this is the most common and recognizable top-level domain. But if the .com version of your chosen name is already taken, don’t despair – there are plenty of other options out there.

You might also want to consider registering a domain name with a different top-level domain, such as .net or .io. Or you could try a less common country-specific top-level domain, such as .us or .ca.

Once you’ve found an available domain name, the next step is to register it. You can do this through a domain name registrar such as GoDaddy or Namecheap. Be sure to read the terms and conditions carefully before you make your purchase, as some registrars have been known to add hidden fees.

Check if the social media handle is available

In addition to registering a domain name, you’ll also want to secure a social media handle for your brand. The best way to do this is to check the availability of your chosen name on the major social media platforms – Facebook, Twitter, Instagram, and LinkedIn.

Registering your business name

Once you’ve settled on a name and checked that the domain name and social media handle are available, it’s time to register your business with the government. This process will vary depending on where you’re doing business, but in most cases, you’ll need to file paperwork with your state or local government.

You’ll also need to choose a business structure, such as a sole proprietorship, partnership, or corporation. This will determine what tax and legal obligations you’ll be responsible for.

After you’ve registered your business, you might want to consider trademarking your name and logo. This will give you exclusive rights to use your brand name and logo, and it can help you protect your business from imitators.

Choosing a name for your business is an important decision – but it doesn’t have to be a stressful one. Just take your time, do your research, and trust your gut. And if you need some help along the way, our team of branding experts would be happy to assist you!

Get in touch today to learn more about our company naming services.

Frequently Asked Questions

Company Naming FAQs

Company naming is the process of choosing and registering a name for a business or product. The name should be unique and easy to remember, and it should accurately represent the company or product.

There are a few things to consider when choosing a name for your company: the name should be unique, memorable, and representative of your business or product. You also need to make sure that the name is available for registration.

Most companies register trade names, which are names that are specific to their business or product. You can also register trademarks, which protect your name from being used by other businesses.

You can register your company name with the government or with a private entity. Registering with the government will give you legal protection against others using your name, but it can be more expensive and time-consuming. Registering with a private entity will give you some protection, but it may not be as comprehensive as registering with the government.

Some common mistakes that companies make when choosing a name are: picking a name that is too similar to another company’s name, picking a name that is not available for registration or picking a name that is not memorable or representative of the company.

You can avoid making a mistake by doing your research and being aware of the common mistakes that companies make. You should also consult with an experienced company naming professional to help you choose and register a name for your business.

Some tips for choosing a great company name are:

  • Make sure the name is unique and memorable.
  • Make sure the name accurately represents your company or product.
  • Make sure the name is available for registration.
  • Consult with an experienced company naming professional.

We are experts in company naming and can help you choose a name that is unique, memorable, and representative of your business or product. We can also help you register your company name and trademark it to protect your name from being used by others. Contact us today to learn more!

The cost of company naming depends on the services you need and the size of your business. Contact us for a free consultation to learn more about our pricing.

The length of time it takes to complete a company naming project depends on the size of your business and the services you need. Contact us for a free consultation to learn more about our timelines.

Past and current clients

Some of the names that trust us

Contact us
Let’s get in touch: 305.373.7029