Search Engine Optimization (SEO)
and Social Media Management
Search Engine Optimization (SEO)
Search Engine Optimization is the process of making a website reachable, easier to find on search engines. For example, you are a hair stylist; it would be ideal to show up on Goggle’s first page when a potential customer searches for “Hair Stylist in Miami”. The objective of an SEO campaign is to increase traffic to your website from search engines like Google, Yahoo and Bing. Nobody can guarantee a first place ranking on a search engine, we won’t. What we can guarantee is hard work and many years of experience. We will help you improve your ranking on search engines using our website design expertise and creating SEO friendly websites.
Search engine optimization rules keep changing. The most important search engines like Google, Yahoo and Bing keep improving their techniques and updating their algorithms to optimize their searches. Using only white hat SEO strategies to help you get the rankings you need, which means you won’t get penalized by search engines for doing your search engine optimization incorrectly. There are two ways of showing up on search engines: Organic and Paid. Organic searches require great search engine optimization. Paid searches are basically done by selecting some keywords and paying the search engine whenever someone clicks on your link.
Once we have developed your new website using a content management system, we will be able to start optimizing your website. Adding the correct keywords and information so it will show up on the major search engines. We will creates the necessary links and set up any accounts that need to be created. After that, you will start receiving customized reports on how your rankings are improving.
Local SEO is what helps you show up on local searches on search engines. If you go to Google, and type “Barbershop in Miami” you will get local results, you won’t get any barbershops in New York or Atlanta. Also, you will start showing up on Google Maps, Yahoo Local, Bing Places and local search engines like the Yelp, FourSquare, Online Yellow Pages, and CitySearch. If you are a small business local SEO will be one of your best advertising options.
Search engine optimization along with social media management are the perfect match to improve rankings for your website.
Social Media Management
Not having a Facebook fan page, a Twitter business account or an Instagram page is like not having a fax machine in the 1990s or an e-mail account ten years ago. You need to have a social media presence. Silva Heeren provides you with the service of Social Media Management. We will create and set up the necessary social media accounts, maintain them, and if necessary interact with your potential customers. We will make your business look good online. We can create and optimize your Facebook, Twitter, LinkedIn, Instagram, Pinterest, Yelp, YouTube accounts and other emerging social media networks which will help you increase your page likes and followers. We will be the voice of your brand on every social media network.
You probably don’t know where to start. We will sit down with you, analyze your business online presence and guide you through the different social media options you have. We will tell what kind of content your business page should post. Keeping your corporate identity look, we will create your Facebook page for your business, your Twitter account page and your Instagram page along with any other of the many social networks there are.
Creating a successful social media marketing campaign will allow your business to generate conversations with new potential customers. We will help you create an audience that wants to hear the services and products your business has to offer. We are confident we will create true fans of your brand.
Let’s work together on increasing your online presence on social media and search engines. Contact us now!
Daniel Silva and the team at Silva Heeren are a great design partner to work with! I am managing a project that requires me to create a booklet in a very short time to showcase to very important customers. They were able to capture the essence of the work and produced a final design that not only adhered to the my company corporate design standards but in a timely manner! Daniel is a true partner. He has strong focus on his customer, he listens, collaborates and consults based on his design experience. I highly recommend them and would love to work with them again in the future.
Lee Yee YongLaureate International
It was a pleasure working with Daniel. He is a very creative, responsive and reliable professional. Always available and ready to give his input whenever needed. I love the design of the materials that he helped us put together. He did a great high quality job. Highly recommended.
Marisa PereiraLaureate International
I have worked with several design firms over the years in Boston, New York, Palo Alto, and now Miami. Most firms are great on your initial project but over time they become complacent with your account. That is defintely not the case with Daniel Silva and his firm Silva Heeren. First, Daniel really took the time to get to know us a his client. He wanted to understand the mission, vision, and culture of our business but he didn’t spend hours on “consultant speak” to accomplish this. He simply listened and observed our operations. Second, he is a great designer! He is creative but is open to ideas we non-designer types may have. When they are good ideas he incorpates them and when they are not, he doesn’t make you feel stupid for putting them on the table. But, most importantly his work works! We have had great results from both his print and web design work. He has always worked within our budget but is honest about what realistic budget expectations should be. He is a fantastic designer and we will be a client of his for a long time to come!
Bill ReeceSolymar Restaurant
Daniel is a creative genius and a first-class professional. We have worked with Daniel and his company Silva Heeren on several projects; from the design of our logos to the creation of our websites, he has consistently delivered the most impressive work and products. Thanks to him, our brands are invaluable.
Jeff MoussignacLangston Legal Group, P.A.
Daniel is a very detail oriented and highly motivated individual that delivers amazing results in a timely and accurate fashion. His work speak for itself. I highly recommend Daniel and his company Silva Heeren as the Top Notch on the market!
Suleye EncaladaLCAM at CSI Management
I’ve worked with Silva Heeren for years now and I can honestly say they are not only very creative and responsible, but also a genuinely nice and honest. Anyone can see they take pride in their work and always deliver results with a smile. They have even worked with challenging clients who were always pleased with the work they provided. I recommend them highly!
Riki AltmanFreelance Writer/Copywriter